• Status:

  Completed

• Client:

  Massey Ferguson

• Location:

  Brazil

Massey Ferguson needed to connect with Brazil’s diverse rural audience while addressing misconceptions about modern agriculture. They wanted to highlight their advanced farming machinery and sustainable solutions but lacked engaging and relatable ad creatives to achieve this.

To address this, I designed visually compelling ad creatives that showcased Massey Ferguson's products in real-world farming scenarios. By blending authentic visuals with clear, relatable messaging, the ads effectively communicated the brand's value and innovation. This creative approach increased audience engagement, strengthened brand recognition, and built trust across key agricultural regions.