• Status:

  Completed

• Client:

  JiPay Apps

• Location:

  USA

JiPay Apps, an app developer offering solutions for managing household expenses, struggled to attract new users to download their mobile application. Their main challenge was to enhance user acquisition while effectively communicating the app’s core benefits in a crowded market.

To solve this, I created a Meta Ads strategy focusing on app installs and targeted both iOS and Android users. Using clear messaging that explained the app’s utility and visually appealing creatives, the campaign was designed to encourage users to download and explore the app. Precise targeting ensured that the ads reached people likely to benefit from the app’s features, increasing relevance and engagement.

Results:

• Reach: 663,435 people
• Impressions: 3,275,721
• Amount Spent: $13,685.54