• Status:

  Completed

• Client:

  DreamHomes Realty

• Location:

  USA

DreamHomes Realty, a real estate service provider, struggled to generate high-quality leads through their Google Ads campaigns. Despite allocating a significant budget, their click-through rate (CTR) and conversion numbers were low, while their cost per click (CPC) remained higher than desired. They required a strategic improvement to improve efficiency, increase CTR, and drive more conversions.

I restructured their Google Ads campaigns by optimizing keywords, implementing advanced bidding strategies, and refining audience targeting. To improve engagement, I created specific ad groups with customized messaging to resonate with their audience. I also monitored campaign performance closely and made real-time adjustments to maximize results.

Results:

• Conversions:                          373
• CTR & Impressions:                   1.93% CTR, 4.21M               impressions
• CPC:                                      $0.69